A Brand Identity for a
Community-Centered Tea House
Client:
Fayetteville Tea House
Description:
I developed a warm, botanical-inspired brand identity for Fayetteville Tea House, a cozy gathering space located in a restored 1908 home. This project blended visual storytelling with architectural and garden elements to reflect the tea house’s mission: to cultivate connection, calm, and community through intentional experiences.
Goals:
Create a visual identity that reflects the tea house’s values of ritual, rest, and hospitality.
Build a flexible brand system that honors the physical space (and garden!) while remaining adaptable for digital and print.
Establish a cohesive tone and voice that feels human, inviting, and poetic.
Scope:
Brand Strategy & Creative Direction
Led creative development of the brand, including logo, color palette, font system, and design motifs inspired by the historic home and garden-grown herbs.
Focused on creating a brand that balances structure with softness..
Voice & Messaging
Crafted a tone of voice rooted in warmth, wonder, and clarity.
Developed a detailed brand voice guide to help ensure consistent messaging across platforms, from in-store signage to seasonal promotions.
Marketing & Print Collateral
Designed materials including custom illustrations, botanical patterns, and signage concepts that reflect the tea house’s ethos and support future storytelling, events, and merchandise..
