Event Branding
Client:
Batesville Area Arts Council
Description:
I developed a bold, botanically inspired brand identity for BAAC’s “BAAC to Our Roots” Summer Celebration Fundraiser, an event aimed at honoring the organization’s roots while cultivating excitement for its future growth. The visual language combined heritage, nostalgia, and a sense of creative renewal.
Goals:
Create a cohesive brand identity reflecting both the legacy and future of the arts in Batesville.
Design impactful marketing materials to promote the event across print and digital platforms.
Reinforce the event’s fundraising goals by inspiring a sense of community pride and participation.
Scope:
Brand Strategy & Creative Direction
Crafted a visual identity grounded in symbolism, pairing a bold slab serif typeface with botanical illustrations to represent strength and organic growth. Developed a refined teal and beige color palette to evoke warmth and familiarity.
Marketing Collateral Design
Designed a full suite of event materials including invitations, signage, posters, and social media graphics to create a consistent and recognizable campaign presence.
Collaboration & Production Oversight
Worked directly with event planners and local vendors to align visual assets with the event’s tone and logistical needs. Managed timelines to ensure on-time delivery of all materials.
