A Brand Identity for a
Collective Boutique
Client:
The Burrow
My Role:
Brand Strategist, Creative Director, Designer, Copywriter
I created the brand identity for The Burrow, a modern co-retail boutique in Batesville, Arkansas, that houses a variety of small businesses and makers under one roof. This project focused on positioning The Burrow as a fresh, sophisticated alternative to antique malls and flea markets, highlighting its role as a curated space for new products and emerging brands.
Outcome:
Established a visual identity that clearly communicates The Burrow as a modern, co-retail space offering all-new, thoughtfully curated goods.
Differentiated the boutique from antique or vintage markets by creating a clean, elevated, and welcoming brand presence.
Developed a strategy that supports small businesses while making the boutique approachable and accessible for the community.
