Telling the Story of a Digital Ecosystem

Client:

Mascot Media

My Role:

Presentation Designer, Copywriter, Visual Storyteller

Objective:

Create clear, strategic collateral that demonstrates the value of Mascot Media’s digital platform to two key audiences: local businesses advertising on the platform, and the schools adopting and using it.

Goals:

  • Clearly communicate the advertising opportunity and platform reach

  • Explain the benefits of the digital platform to schools and administrators

  • Tell a cohesive ecosystem story across both audiences

  • Keep messaging approachable — even for non-technical users

Process:

  • Content Strategy & Copywriting

    • Developed benefit-focused messaging tailored to each audience: ROI-driven language for advertisers and clarity-driven language for schools.

  • Visual Design

    • Used clean layouts, platform previews, and key stats to illustrate reach.

  • Story Flow

    • Structured the narratives so each audience could clearly understand their role in the ecosystem.

  • Sales & Adoption Support:

    • Designed both the advertiser pitch deck and the school-facing explainer video to work in live presentations and self-guided viewing, making them practical tools for ongoing use.

Impact:

  • Equipped sales team with a visually persuasive pitch tool.

  • Clarified how the platform works and why it matters

  • Helped advertisers clearly see the high school sports market’s unmatched reach.

  • Helped schools see the benefit of a unified, digital experience.

Pitch Deck: Advertising Value for Local Businesses

  • This pitch deck was designed to help potential advertisers quickly “get it.” It shows just how big the high school sports audience really is, where ads actually appear in the app, how the platform works behind the scenes, and the real people businesses are connecting with.

  • Explaining Reach

    This slide drives home the scope and dominance of the high school sports market.

    The pie chart explains that high school sports reach more people than college, NFL, or MLB combined. It's a direct counter to any assumption that this market is “too niche” or “not worth it.” The strategy here was to leave the potential advertiser with one big idea: if you want reach, this is where you get it.

  • Ad Placement

    This slide demonstrates the ad placements within the Mascot Media app, helping potential advertisers visualize exactly where their ads will appear.

    These placements are intentionally positioned in high-traffic areas of the app to maximize visibility without interrupting the user experience.

  • Product Overview

    This slide breaks down the platform’s function in three simple, digestible steps.

    The visuals paired with numbered steps make it easy for viewers (especially non-tech-savvy business owners) to understand how the ecosystem works. It highlights how streamlined the process is for school officials, the automated publishing process, and the benefit of instant user access.

  • Audience Overview

    This is where the pitch shifts from product to people—giving advertisers insight into who they’re reaching.

    Demographic and psychographic stats help advertisers envision their audience clearly: young families with disposable income, active in sports, and making frequent purchases.

Expanding the Story

In addition to the advertising pitch deck, I also created a storyboard and finished video aimed at the school side of the platform.

While the advertiser deck focused on revenue opportunity and audience reach, this piece was designed to help schools understand the benefits of the digital platform itself.

Designing for these two audiences required different storytelling approaches:

  • Advertisers needed clarity on reach, demographics, and ROI.

  • Schools needed reassurance, simplicity, and workflow benefits.

But together, both sides form the full ecosystem: the platform only works when schools feel supported and advertisers understand the value of investing in that community. This project allowed me to build parallel narratives that lead to the same outcome: a connected digital space for high school sports.

Together, these pieces work as a full ecosystem:

Schools adopt the platform → communities engage → advertisers gain meaningful visibility