UI/UX Design for Mascot Media

Client:

Mascot Media

My Role:

UX/UI Designer, Product Collaborator, Prototype Developer

Description:

I played a crucial role in the redesign of The Mascot Media Custom App, a sports management tool utilized by high schools throughout the United States.

Goals:

  • Enhance the user experience, introduce new functionalities, address issues, and optimize user pathways

Process:

  • Analysis

    • Audited existing app for pain points in roster organization, schedule management, and admin messaging.

  • UX Strategy

    • Ideated improved navigation pathways; created interactive prototypes.

  • Design

    • Applied modern UI styling to match current user expectations.

  • Collaboration

    • Partnered with dev team to refine features and resolve user flow issues.

Impact:

  • Delivered a faster, more intuitive app experience for coaches, parents, fans, and students.

  • Enhanced app’s market competitiveness with a modern interface and better usability.

The new Mascot Media Custom App builds on the foundation of the previous version, introducing a modern design and streamlined navigation to make things faster and easier. Coaches, parents, and students can now access and update information with greater efficiency, thanks to a refreshed interface and enhanced user experience that keeps pace with today’s needs.

Through a meticulous redesign process, I successfully transformed The Mascot Media Custom App into a modern and highly functional platform. The user experience has been greatly enhanced, with intuitive navigation and sleek, updated interfaces that provide a seamless and enjoyable interaction.

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